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體驗﹑體驗﹑體驗 — 保持顧客忠誠度的關鍵

體驗﹑體驗﹑體驗 — 保持顧客忠誠度的關鍵

體驗﹑體驗﹑體驗 — 保持顧客忠誠度的關鍵

以客為本,著重顧客體驗是每個做生意的人都會掛在嘴邊,但實際上現代企業又如何可以運用科技真的做到以客為本呢?今天想和大家Share PROMESA這個案!

PROMESA是一間汽車零件批發分銷商。全公司擁有大約400名員工,收入有1億美元,所售的產品從輪胎到雨刷,應有盡有。此外,旗下的硬件產品線更包括釘和鑽頭。

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Technology Is Transforming Retail At The Speed Of Light!

Technology is Transforming Retail at the Speed of Light!

But Keeping up Means Combining the Online and Offline Worlds

I’m a huge Star Trek fan. And, if I lived in that version of the 23rd century I’d sign-up for Starfleet in a heartbeat. Then again, I might not have much choice. Because, in the Star Trek universe, technology has made many career choices obsolete, including retail. 

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